2015: A Year in Review
2015 became the year when Val, Nate, Sharon, and Leroy began discussing how to make their brewery visions into a reality. With Val’s background in business marketing, she began to develop their business plan and write out the group’s ideas on paper. This opened their eyes immensely to all the integral parts required to run a business, but also helped them develop a strong foundation to center their focus on.
Their brewery vision revolves around their disc golf backgrounds, so that was an important factor to include in their brand development. On the other hand, they did not want disc golf to overwhelm the theme, so much to exclude anyone from our company. Through months of deliberation and working together with Two-Names designs, they developed the name and branding for Bevel Craft Brewing.
Another great thing to develop during the 2015 season was that Nate got the chance to work with Matt Cohen of Fiddlehead Brewing Company in Vermont. Matt is an avid disc golfer, which allowed these two to cross paths. Since they first met a few years back, they had been discussing the idea to do collaboration beer. 2015 was the year to make that all happen.
In August, Nate and Val flew to Vermont to brew their Session IPA homebrew recipe on Fiddlehead’s 15 barrel system, that they would then release during Vermont’s largest disc golf tournament, the Green Mountain Championship. Three weeks later, Nate and Val drove back to Fiddlehead and they were hands on to help with canning and packaging the beer to sell that following weekend.
The whole branding for this beer revolved around disc golf, including the can design to naming it after a disc’s flight characteristic, the Anhyzer. The beer was released the first day of the tournament, and the line to purchase the beer was huge! We got great feedback from disc golfers and even those who tried the beer prior at Fiddlehead’s tap room. Nate and Matt look forward to doing another collaboration for the 2016 Green Mountain Championship.